10X looks at fundamental innovation entirely different. Starting with and from people. With a strong belief in human ingenuity. And a broad view on talent domains. Trusting the power of free collaboration. Individual autonomy and self-governance. Facilitated by today’s technology. The 10X Way holds a unique, disruptive view on all aspects of the innovation domain from the vision that exploration of new business models require different skills, organisation, processes and governance than executing an existing business. And that both cannot go together.